Optimizing MSL Productivity: Strategies for Success and Retention- Discuss practical strategies for showcasing MSL productivity through tangible performance metrics and outcomes
- Explore insights into fostering a supportive workplace culture to boost MSL retention and career satisfaction
- Hear ways to utilize technology and innovative tools to streamline MSL activities and enhance overall effectiveness in the field
Jim Wilkinson, Ph.D., US Medical Lead, Medical Affairs & Evidence Generation, Argenx
Measuring Your Omnichannel Impact- Define the scope and intricacies of omnichannel strategies in medical affairs.
- Explore effective methodologies for measuring and evaluating omnichannel success
- Share challenges faced in implementing and optimizing omnichannel strategies
Stevan Tomich, PharmD, Omnichannel Strategy Lead Oncology, AbbVie
Integrating Real-World Evidence into Medical Affairs Strategies: Bridging Clinical Development and Field Insights - Address the value of Real-World Evidence (RWE); how this collection of data can help researchers identify the most relevant variables, thereby saving costs and time
- Explore how the role of RWE has shifted from a supplementary resource to a more strategic and central component in medical affairs activities and discuss its impact on informing clinical development and decision-making processes.
- Examine best practices for MSLs to work effectively with clinical development teams, leveraging RWE to enhance strategic planning, optimize trial designs, and address emerging data needs.
- Discuss strategies for efficiently incorporating real-world data into medical affairs practices to meet the increasing requests from stakeholders and improve overall value and patient outcomes.
Sue Malecha, PharmD, MBA, Senior Director, Medical Affairs, Gilead
