Medical Affairs Strategic Summit West 2024: Full Schedule

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9:15am PDT

Keynote: Enhancing Health Equity Through Collaborative Healthcare: Leveraging Multi-Stakeholder Partnerships for Improved Health Outcomes for All Patients

Thursday September 26, 2024 9:15am - 9:45am PDT

San Diego Marriott Del Mar

Explore the importance of multi-stakeholder collaboration in redressing the inequity that exists in healthcare globally to improve health outcomes, and the benefits of bringing together diverse perspectives, expertise, and resources from various sectors to effectively tackle complex health challenges
Discuss the real value of collaborative programs in identifying at-risk underserved populations, increasing awareness of their health needs and treatment options, and implementing programs that reduce disparities in healthcare access
Learn about Amgen's dedication to partnering with others in the healthcare ecosystem to achieve common goals addressing major health challenges and reaching patients with the greatest need

Speakers

Darryl Sleep

Head Global Public Health, Amgen

Darryl Sleep, M.D., is the Head of Global Public Health within the Office of the Chief Medical Officer. Global Public Health focuses on Access to Healthcare, Clinical Trial Diversity and Representation, and the advancement of health equity globally. Dr. Sleep has over 40 years... Read More →

Thursday September 26, 2024 9:15am - 9:45am PDT
San Diego Marriott Del Mar

General Session

QTAG MASSW24FS

9:45am PDT

Navigating the Path to Omnichannel Integration in Medical Affairs-

Thursday September 26, 2024 9:45am - 10:30am PDT

San Diego Marriott Del Mar

Explore the role of data analytics in shaping customer engagement models and strategies, driving insights to tailor communication approaches and optimize engagement across diverse channels
Discuss methods to streamline content development across multiple channels, ensuring adaptability, effectiveness, and consistency in messaging to enhance customer journey experiences
Delve into practical approaches for implementing omnichannel strategies in scientific communication, navigating the complexities of multi-channel engagement to deliver cohesive and impactful messaging

Speakers

Dalila Masic, PharmD

Director of Medical Omnichannel, Sanofi

Dalila Masic is the Director of Medical Omnichannel for North America General Medicines at Sanofi. She drives the transformation of the medical omnichannel strategy, while integrating AI and digital innovations across the medical portfolio. Dalila holds a Doctor of Pharmacy degree... Read More →

Shivani Desai

Digital Strategy Implementation Lead, GSK

Shivani has comprehensive experience at GSK Global Digital, Data, and Tech, specializing in Product Innovation, Product Management, and Business Partnership across multiple Therapeutic Areas. She has been instrumental in delivering multiple novel technology solutions, forming and... Read More →

Ajit Kulkarni, PhD

Sr. Dir, Medical Digital Engagement, Pfizer

Ajit is a leader at the intersection of business, digital, and medical science. Ajit drives specific global channel strategies, communication, and operations for Pfizer's Medical Affairs, developing and implementing key transformational initiatives at scale across for all medical... Read More →

Sandy Donaldson

CEO & Co-Founder, Impiricus

Sandy Donaldson is a healthcare leader with deep experience in advising and leading change with the world’s leading healthcare brands and organizations. He is currently the CEO & Co-Founder of Impiricus - focused on supporting HCPs in their clinical practice and provide Pharma... Read More →

Thursday September 26, 2024 9:45am - 10:30am PDT
San Diego Marriott Del Mar

General Session

11:00am PDT

Mapping the Digital Landscape: Showcasing Value and Embracing Transformation in Medical Affairs

Thursday September 26, 2024 11:00am - 11:45am PDT

San Diego Marriott Del Mar

Explore how AI technologies can streamline workflows, optimize resource allocation, and enhance operational efficiency within medical affairs departments
Dive into the concept of generative AI and its potential impact on medical affairs
Discuss the opportunities and challenges associated with generative AI, such as ensuring accuracy, maintaining regulatory compliance, and addressing ethical considerations
Examine the infrastructure, resources, and expertise required to effectively implement new digital technologies within medical affairs organizations

Moderators

Jonathan Ploeger

Director, National Team Lead Health Evidence and Outcomes Liaisons, Genmab

Jonathan Ploeger, Director and National Team Lead for Health Evidence and Outcomes Liaisons, has over a decade of clinical, research, and biotech industry experience, including over six years of distinguished leadership in Medical Affairs. His extensive experience includes executing... Read More →

Speakers

Rishi Ohri

Senior Director, Digital Excellence, Medical Affairs, Astellas

Rishi Ohri is the Head Global Medical Affairs Digital Excellence at Astellas Pharma. He is committed to enabling Medical Affairs with new innovation and capabilities that optimize scientific exchange. Rishi has been with Astellas for over 16 years and specializing in Medical... Read More →

Melanie Smith

Head, Medical Affairs Digital and Technology,, GSK

Melanie Smith is Head of Digital, Data, and Technology for US Medical Affairs at GSK. In this role, she is responsible for developing and implementing key tech enablers that support GSK’s modern Medical Affairs organization. Prior to that, she led Research & Insights at Evidation... Read More →

Vandana Grover

Senior Director, Head Digital Strategy and Innovation | Global & US Medical Affairs | Oncology, Eisai

Vandana Grover has over fifteen years of pharmaceutical, biotech, and academic experience having worked in the fields of oncology and interventional oncology across a variety of roles within Medical Affairs. Vandana is currently the Sr. Director for Digital Strategy and Innovation... Read More →

Thursday September 26, 2024 11:00am - 11:45am PDT
San Diego Marriott Del Mar

General Session

11:45am PDT

Leveraging Technology and Innovative Tools for Enhanced MSL Effectiveness

Thursday September 26, 2024 11:45am - 12:30pm PDT

San Diego Marriott Del Mar

Explore how AI can empower MSL's to efficiently navigate vast amounts of data and extract actionable insights.
Discuss the benefits of AI-driven tools in filtering, analyzing, and synthesizing scientific information to identify relevant trends, opportunities & challenges
Examine best practices for leveraging social media listening tools to gather real-time insights, monitor conversations, and identify emerging trends in healthcare conversations
Identify the role of MSLs in leveraging social media platforms to engage with healthcare professionals, patients, and other stakeholders, fostering collaborative relationships and driving thought leadership
Highlight innovative approaches for utilizing technology to streamline communication, collaboration, and knowledge sharing among MSL teams and cross-functional stakeholders

Moderators

Jason Beliakoff, Ph.D.

Executive Director, U.S. Field Medical Affairs, Incyte

Jason Beliakoff is the Executive Director of Oncology Field Medical Affairs at Incyte. His career in Medical Affairs started in 2007, when he joined Berlex as an MSL following a postdoctoral fellowship in Urologic Oncology at Stanford University. Subsequently, he held Medical Science... Read More →

Speakers

Staci Cohen, MBA

West MSL Director, Rare Disease, Sanofi

Staci Cohen is a dynamic and experienced leader with a robust background in primary and specialty care therapies. She has excelled in regional, and U.S. roles, building markets, launching brands, and managing diverse portfolios. Currently, she serves as the West MSL Director Rare... Read More →

Rob Consalvo

Senior Director of Strategic Commercial Engagement, H1

Rob Consalvo is Sr. Director of Strategic Commercial Engagement at H1. He leads a team of client-centric data experts aimed at building unique and valuable insights with external organizations. Rob has enjoyed a decade of work within various commercial organizations spanning multiple... Read More →

Avni Patel, PharmD

Senior Director, Medical Affairs, Jazz Pharmaceuticals

Thursday September 26, 2024 11:45am - 12:30pm PDT
San Diego Marriott Del Mar

General Session

1:30pm PDT

Adapting to Evolving FDA SIUU Guidance: Optimizing Communication Strategies in a Changing Healthcare Landscape

Thursday September 26, 2024 1:30pm - 2:00pm PDT

San Diego Marriott Del Mar

Explore the latest updates and implications of FDA's evolving SIUU guidance and how these changes impact communication strategies for medical affairs teams
Examine effective channels and platforms for communicating scientific information under the revised FDA guidance, considering digital tools, publications, and stakeholder engagement
Analyze broader trends in healthcare communication and their intersection with FDA SIUU guidance changes.
Address the role of medical affairs in adapting to technological advancements, patient-centric approaches, and regulatory expectations in communication strategies

Speakers

Ralph Rewers

Executive Director, Medical Sciences, US Medical Affairs, Gilead Sciences

Ralph is a creative, achievement oriented professional with established performance at six pharma/biotech companies, progressing from a field based medical role to senior leadership level positions in more than 12 different therapeutic areas. Proven ability to create functions and... Read More →

Thursday September 26, 2024 1:30pm - 2:00pm PDT
San Diego Marriott Del Mar

General Session

QTAG MASSW24FS

2:00pm PDT

Driving Patient-Centered Advocacy: Leveraging Real-World Evidence and Clinical Data for Informed Publications and Enhanced Outcomes-

Thursday September 26, 2024 2:00pm - 2:50pm PDT

San Diego Marriott Del Mar

Explore the role of data analytics in shaping customer engagement models and strategies, driving insights to tailor communication approaches and optimize engagement across diverse channels
Discuss methods to streamline content development across multiple channels, ensuring adaptability, effectiveness, and consistency in messaging to enhance customer journey experiences
Delve into practical approaches for implementing omnichannel strategies in scientific communication, navigating the complexities of multi-channel engagement to deliver cohesive and impactful messaging

Moderators

Shula Pollard, Ph.D.

Senior Director, Medical Affairs, Viridian Therapeutics

Shula Pollard has diverse experience in the healthcare industry, working in both the medical device and pharmaceutical industries over the last 18 years. She started her career in product management and competitive intelligence, and for the past 10 years has specialized in Medical... Read More →

Speakers

Ezinneka Imoh, PharmD

Associate Director, Global Scientific Communications & Medical Education, Chiesi, USA Inc.

Ezinneka is currently an Associate Director, Global Scientific Communications & Medical Education at Chiesi, USA Inc. In this role, she's responsible for the execution of internal and external Medical Education, strategic Scientific Communications & Publications planning and execution... Read More →

Lynne Gordon, MPH, CMPP, BCMAS

Director, Scientific Communications, Travere Therapeutics

Lynne Gordon, MPH, CMPP, BCMA is a Director, Scientific Communications at Travere Therapeutics; a company who identifies and develops therapies for people living with rare diseases. She has been in the pharmaceutical industry for over 25 years working for both large and small biotech... Read More →

Elizabeth Hackler, MS, PhD

Executive Director, Scientific Affairs, Axsome Therapeutics

Elizabeth Hackler has broad therapeutic area experience in the pharmaceutical industry, and she has held a variety of positions in Medical Affairs over the last 18 years, in the areas of Publications, Medical Information, Operations, and Field Medical. Elizabeth is currently the Executive... Read More →

Sharief Taraman, MD, DABPN, DABPM, FAAP

Chief Executive Officer, Cognoa

Dr. Sharief Taraman, MD, DABPN, DABPM, FAAP, is Chief Executive Officer of Cognoa, a leading pediatric behavioral health and data company developing AI-based technologies to enable early and equitable diagnosis and care for children living with developmental and behavioral health... Read More →

Thursday September 26, 2024 2:00pm - 2:50pm PDT
San Diego Marriott Del Mar

General Session

2:50pm PDT

Chairperson’s Closing Remarks

Thursday September 26, 2024 2:50pm - 3:00pm PDT

San Diego Marriott Del Mar

Thursday September 26, 2024 2:50pm - 3:00pm PDT
San Diego Marriott Del Mar

General Session