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From Strategy to Execution: A Blueprint for Launch Success
Wednesday September 25, 2024 5:00pm - 5:45pm PDT
San Diego Marriott Del Mar
  • Discuss the importance of early collaboration across various functions within the organization, emphasizing how it enhances launch success 
  • Highlight specific strategies and examples of successful integration efforts during different phases of product launch 
  • Examine the importance of aligning launch strategies with therapeutic goals, market dynamics, and available data to maximize MSL effectiveness 
  • Explore effective strategies for measuring success in product launches, including KPI's and metrics 


Speakers
avatar for Vanessa Jacobsen, PharmD

Vanessa Jacobsen, PharmD

Senior Director, Field Medical Affairs – Hematology, Regeneron
Vanessa Jacobsen is the Senior Director, Hematology Field Medical Affair at Regeneron.  In her role, Vanessa is responsible for providing leadership in developing and implementing the hematology field medical engagement strategy. Vanessa is a seasoned leader in assessment, development... Read More →
avatar for Andrea Zider, Ph.D.

Andrea Zider, Ph.D.

Vice President Medical Brand, Medical Affairs, BridgeBio
avatar for Arthur Chan, PhD, MBA

Arthur Chan, PhD, MBA

Vice President of Medical Affairs, Tarsus Pharmaceuticals
Wednesday September 25, 2024 5:00pm - 5:45pm PDT
San Diego Marriott Del Mar
  General Session

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