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Navigating the Path to Omnichannel Integration in Medical Affairs-
Thursday September 26, 2024 10:15am - 11:00am PDT
San Diego Marriott Del Mar
  • Explore the role of data analytics in shaping customer engagement models and strategies, driving insights to tailor communication approaches and optimize engagement across diverse channels 
  • Discuss methods to streamline content development across multiple channels, ensuring adaptability, effectiveness, and consistency in messaging to enhance customer journey experiences 
  • Delve into practical approaches for implementing omnichannel strategies in scientific communication, navigating the complexities of multi-channel engagement to deliver cohesive and impactful messaging 
Speakers
avatar for Christos Ellis

Christos Ellis

Omnichannel Digital Lead, AbbVie
Extensive experience in digital and omnichannel strategy and execution, CRM, relationship marketing, and UX/UI design. Spent the last 17+ years applying those skills in a Pharma related capacity within medical, commercial, and field based ecosystems while working within several different... Read More →
Thursday September 26, 2024 10:15am - 11:00am PDT
San Diego Marriott Del Mar
  General Session

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