Medical Affairs Strategic Summit West 2024: Full Schedule

Examine how medical affairs sits as the crucial third pillar between clinical and commercial functions, harnessing the strengths of both sides to deliver enhanced value to stakeholders
Explore the dynamics of successful collaborations between medical and commercial teams, emphasizing the importance of mutual understanding, communication and shared goals
Understand the significance of defining success metrics, tracking collabortative efforts, and fostering a culture of innovation within regulated environments to drive continual improvement

Speakers

Mancia Ko, PharmD, MBA,

Vice President Medical Affairs, Collegium Pharmaceutical

Eleonora Goldberg, Ph.D.

Vice President Medical Affairs, Arrowhead Pharmaceuticals

Eleonora has extensive experience in Medical Affairs, having strategically developed and transformed Medical Affairs teams at the local, regional, and global level. She has led matrixed and dynamic teams, partnering cross-functionally to enhance the impact and scientific knowledge... Read More →

Kimberly Banks

Vice President, Global Scientific Affairs, Guardant Health

Kimberly Banks is the Vice President of Global Scientific Affairs at Guardant Health. Prior to her role at Guardant Health, she served as the Director of Genetic Specialists at Ambry Genetics, and as the Manager of Outpatient Oncology Services at St. Jude Medical Center, where she... Read More →

Wednesday September 25, 2024 10:00am - 10:45am PDT

General Session

10:45am PDT

Networking Break

Wednesday September 25, 2024 10:45am - 11:15am PDT

San Diego Marriott Del Mar

Wednesday September 25, 2024 10:45am - 11:15am PDT
San Diego Marriott Del Mar

Networking

11:15am PDT

1:1 Curated Meetings

Wednesday September 25, 2024 11:15am - 12:00pm PDT

San Diego Marriott Del Mar

Wednesday September 25, 2024 11:15am - 12:00pm PDT
San Diego Marriott Del Mar

1:1 Partner Meetings

11:15am PDT

Roundtables

Wednesday September 25, 2024 11:15am - 12:00pm PDT

San Diego Marriott Del Mar

Optimizing MSL Productivity: Strategies for Success and Retention- Margaret Campbell, Team Lead Digital Field Medical Team, Field Medical Excellence- Pfizer
Measuring Your Omnichannel Impact - Stevan Tomich, PharmD, Omnichannel Strategy Lead Oncology, AbbVie
- Define the scope and intricacies of omnichannel strategies in medical affairs.
- Explore effective methodologies for measuring and evaluating omnichannel success
- Share challenges faced in implementing and optimizing omnichannel strategies

Speakers

Stevan Tomich, PharmD

Omnichannel Strategy Lead Oncology, AbbVie

Stevan Tomich is a pharmacist by training with a diverse background in the pharmaceutical industry spanning commercial and medical as well as startup and large pharma. He is currently Medical Affairs Omnichannel Strategy Lead for Oncology at AbbVie. His passion is to identify ways... Read More →

Margaret Campbell

Team Lead Digital Field Medical Team , Field Medical Excellence, Pfizer

Wednesday September 25, 2024 11:15am - 12:00pm PDT
San Diego Marriott Del Mar

Roundtable Discussions

12:00pm PDT

Integrating Medical Affairs and Patient Advocacy in Early-Stage Biotech: A Blueprint for Agile Drug Development

Wednesday September 25, 2024 12:00pm - 12:30pm PDT

San Diego Marriott Del Mar

Wednesday September 25, 2024 12:00pm - 12:30pm PDT
San Diego Marriott Del Mar

General Session

12:30pm PDT

Networking Lunch

Wednesday September 25, 2024 12:30pm - 1:30pm PDT

San Diego Marriott Del Mar

Wednesday September 25, 2024 12:30pm - 1:30pm PDT
San Diego Marriott Del Mar

Networking

1:30pm PDT

Quantifying Impact: Unveiling Metrics That Resonate with Stakeholders

Wednesday September 25, 2024 1:30pm - 2:00pm PDT

San Diego Marriott Del Mar

Discuss the importance of identifying and tailoring metrics to the specific needs and perspectives of various stakeholders within the healthcare ecosystem - both internally, including executive management and cross-functional partners, as well as externally, including providers, payors, and patients.
Highlight the significance of clinically relevant metrics to quantify the impact of Medical Affairs strategic and tactical activities, e.g., educational, and one-on-one field engagement activities that potentially reflect improvement by the medical community's understanding of treatment options and the diagnosis of the therapeutic area.
Explore potential real-world data sources, e.g., electronic health records, claims data, and patient-reported outcomes, in quantifying the impact of Medical Affairs activities. Discuss analytics for effectively capturing, analyzing, and interpreting real-world evidence to potentially explain the meaning of insights and to drive better decision-making around Medical Affairs resource allocation.

Speakers

Daniel Snyder, Ph.D.

Senior Vice President, Head of Medical Affairs, Biopharma & Women’s Health, Sumitomo Pharma America, Inc.

Wednesday September 25, 2024 1:30pm - 2:00pm PDT
San Diego Marriott Del Mar

General Session

2:00pm PDT

Optimizing Medical Affairs Integration: Strategies for Building and Scaling Throughout the Development Cycle

Wednesday September 25, 2024 2:00pm - 2:45pm PDT

San Diego Marriott Del Mar

Discuss key stages in drug development where early integration of Medical Affairs teams can optimize product strategy and market access
Identify effective strategies for scaling medical affairs capabilities
Explore ways to enhance cross-functional collaboration across the product lifecycle

Wednesday September 25, 2024 2:00pm - 2:45pm PDT
San Diego Marriott Del Mar

General Session

2:45pm PDT

Presentation

Wednesday September 25, 2024 2:45pm - 3:15pm PDT

San Diego Marriott Del Mar

Wednesday September 25, 2024 2:45pm - 3:15pm PDT
San Diego Marriott Del Mar

General Session

3:15pm PDT

Networking Break

Wednesday September 25, 2024 3:15pm - 3:45pm PDT

San Diego Marriott Del Mar

Wednesday September 25, 2024 3:15pm - 3:45pm PDT
San Diego Marriott Del Mar

Networking

3:45pm PDT

1:1 Curated Meetings

Wednesday September 25, 2024 3:45pm - 4:30pm PDT

San Diego Marriott Del Mar

Wednesday September 25, 2024 3:45pm - 4:30pm PDT
San Diego Marriott Del Mar

1:1 Partner Meetings

3:45pm PDT

Roundtables

Wednesday September 25, 2024 3:45pm - 4:30pm PDT

San Diego Marriott Del Mar

Optimizing MSL Productivity: Strategies for Success and Retention- Margaret Campbell, Team Lead Digital Field Medical Team, Field Medical Excellence- Pfizer
Measuring Your Omnichannel Impact- Stevan Tomich, PharmD, Omnichannel Strategy Lead Oncology, AbbVie
- Define the scope and intricacies of omnichannel strategies in medical affairs.
- Explore effective methodologies for measuring and evaluating omnichannel success
- Share challenges faced in implementing and optimizing omnichannel strategies

Speakers

Stevan Tomich, PharmD

Omnichannel Strategy Lead Oncology, AbbVie

Margaret Campbell

Team Lead Digital Field Medical Team , Field Medical Excellence, Pfizer

Wednesday September 25, 2024 3:45pm - 4:30pm PDT
San Diego Marriott Del Mar

Roundtable Discussions

4:30pm PDT

Presentation

Wednesday September 25, 2024 4:30pm - 5:00pm PDT

San Diego Marriott Del Mar

Wednesday September 25, 2024 4:30pm - 5:00pm PDT
San Diego Marriott Del Mar

General Session

5:00pm PDT

From Strategy to Execution: A Blueprint for Launch Success

Wednesday September 25, 2024 5:00pm - 5:45pm PDT

San Diego Marriott Del Mar

Discuss the importance of early collaboration across various functions within the organization, emphasizing how it enhances launch success
Highlight specific strategies and examples of successful integration efforts during different phases of product launch
Examine the importance of aligning launch strategies with therapeutic goals, market dynamics, and available data to maximize MSL effectiveness
Explore effective strategies for measuring success in product launches, including KPI's and metrics

Speakers

Vanessa Jacobsen, PharmD

Senior Director, Field Medical Affairs – Hematology, Regeneron

Vanessa Jacobsen is the Senior Director, Hematology Field Medical Affair at Regeneron. In her role, Vanessa is responsible for providing leadership in developing and implementing the hematology field medical engagement strategy. Vanessa is a seasoned leader in assessment, development... Read More →

Andrea Zider, Ph.D.

Vice President Medical Brand, Medical Affairs, BridgeBio

Arthur Chan, PhD, MBA

Vice President of Medical Affairs, Tarsus Pharmaceuticals

Wednesday September 25, 2024 5:00pm - 5:45pm PDT
San Diego Marriott Del Mar

General Session

5:45pm PDT

Chairperson’s Closing Remarks

Wednesday September 25, 2024 5:45pm - 6:00pm PDT

San Diego Marriott Del Mar

Speakers

Ralph Rewers

Executive Director, Medical Sciences, US Medical Affairs, Gilead Sciences

Wednesday September 25, 2024 5:45pm - 6:00pm PDT
San Diego Marriott Del Mar

General Session

6:00pm PDT

Cocktail Reception

Wednesday September 25, 2024 6:00pm - 7:00pm PDT

San Diego Marriott Del Mar

Wednesday September 25, 2024 6:00pm - 7:00pm PDT
San Diego Marriott Del Mar

Networking

8:00am PDT

Networking Breakfast

Thursday September 26, 2024 8:00am - 9:00am PDT

San Diego Marriott Del Mar

Thursday September 26, 2024 8:00am - 9:00am PDT
San Diego Marriott Del Mar

Networking

9:00am PDT

Chairperson’s Opening Remarks

Thursday September 26, 2024 9:00am - 9:15am PDT

San Diego Marriott Del Mar

Speakers

Ralph Rewers

Executive Director, Medical Sciences, US Medical Affairs, Gilead Sciences

Thursday September 26, 2024 9:00am - 9:15am PDT
San Diego Marriott Del Mar

9:15am PDT

Keynote: Enhancing Health Equity Through Collaborative Healthcare: Leveraging Multi-Stakeholder Partnerships for Improved Health Outcomes for All Patients

Thursday September 26, 2024 9:15am - 9:45am PDT

San Diego Marriott Del Mar

Explore the importance of multi-stakeholder collaboration in redressing the inequity that exists in healthcare globally to improve health outcomes, and the benefits of bringing together diverse perspectives, expertise, and resources from various sectors to effectively tackle complex health challenges
Discuss the real value of collaborative programs in identifying at-risk underserved populations, increasing awareness of their health needs and treatment options, and implementing programs that reduce disparities in healthcare access
Learn about Amgen's dedication to partnering with others in the healthcare ecosystem to achieve common goals addressing major health challenges and reaching patients with the greatest need

Speakers

Darryl Sleep

Head Global Public Health, Amgen

Darryl Sleep, M.D., is the Head of Global Public Health within the Office of the Chief Medical Officer. Global Public Health focuses on Access to Healthcare, Clinical Trial Diversity and Representation, and the advancement of health equity globally. Dr. Sleep has over 40 years... Read More →

Thursday September 26, 2024 9:15am - 9:45am PDT
San Diego Marriott Del Mar

General Session

9:45am PDT

Partner Keynote

Thursday September 26, 2024 9:45am - 10:15am PDT

San Diego Marriott Del Mar

Thursday September 26, 2024 9:45am - 10:15am PDT
San Diego Marriott Del Mar

General Session

10:15am PDT

Navigating the Path to Omnichannel Integration in Medical Affairs-

Thursday September 26, 2024 10:15am - 11:00am PDT

San Diego Marriott Del Mar

Explore the role of data analytics in shaping customer engagement models and strategies, driving insights to tailor communication approaches and optimize engagement across diverse channels
Discuss methods to streamline content development across multiple channels, ensuring adaptability, effectiveness, and consistency in messaging to enhance customer journey experiences
Delve into practical approaches for implementing omnichannel strategies in scientific communication, navigating the complexities of multi-channel engagement to deliver cohesive and impactful messaging

Speakers

Christos Ellis

Omnichannel Digital Lead, AbbVie

Extensive experience in digital and omnichannel strategy and execution, CRM, relationship marketing, and UX/UI design. Spent the last 17+ years applying those skills in a Pharma related capacity within medical, commercial, and field based ecosystems while working within several different... Read More →

Thursday September 26, 2024 10:15am - 11:00am PDT
San Diego Marriott Del Mar

General Session

11:00am PDT

Networking Break

Thursday September 26, 2024 11:00am - 11:30am PDT

San Diego Marriott Del Mar

Thursday September 26, 2024 11:00am - 11:30am PDT
San Diego Marriott Del Mar

Networking

11:30am PDT

Presentation

Thursday September 26, 2024 11:30am - 12:00pm PDT

San Diego Marriott Del Mar

Thursday September 26, 2024 11:30am - 12:00pm PDT
San Diego Marriott Del Mar

General Session

12:00pm PDT

Presentation

Thursday September 26, 2024 12:00pm - 12:30pm PDT

San Diego Marriott Del Mar

Thursday September 26, 2024 12:00pm - 12:30pm PDT
San Diego Marriott Del Mar

General Session

12:45pm PDT

Networking Lunch

Thursday September 26, 2024 12:45pm - 1:45pm PDT

San Diego Marriott Del Mar

Thursday September 26, 2024 12:45pm - 1:45pm PDT
San Diego Marriott Del Mar

Networking

1:45pm PDT

Leveraging Technology and Innovative Tools for Enhanced MSL Effectiveness

Thursday September 26, 2024 1:45pm - 2:30pm PDT

San Diego Marriott Del Mar

Explore how AI can empower MSL's to efficiently navigate vast amounts of data and extract actionable insights.
Discuss the benefits of AI-driven tools in filtering, analyzing, and synthesizing scientific information to identify relevant trends, opportunities & challenges
Examine best practices for leveraging social media listening tools to gather real-time insights, monitor conversations, and identify emerging trends in healthcare conversations
Identify the role of MSLs in leveraging social media platforms to engage with healthcare professionals, patients, and other stakeholders, fostering collaborative relationships and driving thought leadership
Highlight innovative approaches for utilizing technology to streamline communication, collaboration, and knowledge sharing among MSL teams and cross-functional stakeholders

Speakers

Gaurav Sharma, PharmD

Vice President Global Field Medical Affairs, Agios Pharmaceuticals

Gaurav Sharma, PharmD, is the Vice President of Global Field Medical Affairs at Agios Pharmaceuticals, a rare disease company, where he leads a dynamic team across multiple regions including the US, Brazil, Europe, Middle East and North Africa (MENA), Africa, and the Asia-Pacific... Read More →

Avni Patel, PharmD

Senior Director, Medical Affairs, Jazz Pharmaceuticals

Thursday September 26, 2024 1:45pm - 2:30pm PDT
San Diego Marriott Del Mar

General Session

2:30pm PDT

Adapting to Evolving FDA SIUU Guidance: Optimizing Communication Strategies in a Changing Healthcare Landscape

Thursday September 26, 2024 2:30pm - 3:00pm PDT

San Diego Marriott Del Mar

Explore the latest updates and implications of FDA's evolving SIUU guidance and how these changes impact communication strategies for medical affairs teams
Examine effective channels and platforms for communicating scientific information under the revised FDA guidance, considering digital tools, publications, and stakeholder engagement
Analyze broader trends in healthcare communication and their intersection with FDA SIUU guidance changes.
Address the role of medical affairs in adapting to technological advancements, patient-centric approaches, and regulatory expectations in communication strategies

Speakers

Ralph Rewers

Executive Director, Medical Sciences, US Medical Affairs, Gilead Sciences

Thursday September 26, 2024 2:30pm - 3:00pm PDT
San Diego Marriott Del Mar

General Session

3:00pm PDT

Driving Patient-Centered Advocacy: Leveraging Real-World Evidence and Clinical Data for Informed Publications and Enhanced Outcomes-

Thursday September 26, 2024 3:00pm - 3:45pm PDT

San Diego Marriott Del Mar

Explore the role of data analytics in shaping customer engagement models and strategies, driving insights to tailor communication approaches and optimize engagement across diverse channels
Discuss methods to streamline content development across multiple channels, ensuring adaptability, effectiveness, and consistency in messaging to enhance customer journey experiences
Delve into practical approaches for implementing omnichannel strategies in scientific communication, navigating the complexities of multi-channel engagement to deliver cohesive and impactful messaging

Speakers

Elizabeth Hackler, MS, PhD

Executive Director, Scientific Affairs, Axsome Therapeutics

Sharief Taraman, MD, DABPN, DABPM, FAAP

Chief Executive Officer, Cognoa

Dr. Sharief Taraman, MD, DABPN, DABPM, FAAP, is Chief Executive Officer of Cognoa, a leading pediatric behavioral health and data company developing AI-based technologies to enable early and equitable diagnosis and care for children living with developmental and behavioral health... Read More →

Thursday September 26, 2024 3:00pm - 3:45pm PDT
San Diego Marriott Del Mar

General Session

3:45pm PDT

Chairperson’s Closing Remarks

Thursday September 26, 2024 3:45pm - 4:00pm PDT

San Diego Marriott Del Mar

Thursday September 26, 2024 3:45pm - 4:00pm PDT
San Diego Marriott Del Mar

General Session

4:00pm PDT

Conference Concludes

Thursday September 26, 2024 4:00pm - 4:00pm PDT

San Diego Marriott Del Mar

Thursday September 26, 2024 4:00pm - 4:00pm PDT
San Diego Marriott Del Mar